10 Best Free Keyword Research Tools in 2024


In the rapidly changing world of digital marketing, keyword research is still a key part of a successful SEO strategy. Finding the right keywords can attract the right audience, improve your search rankings, and enhance your online presence. With so many tools out there, it can be tough to pick the best ones, especially the free ones. 

This blog will walk you through the ten best free keyword research tools for 2024, helping you boost your SEO without spending a dime.

The 10 Best Free Keyword Research Tools in 2024

1. Google Keyword Planner

Google Keyword Planner is a favorite among marketers. As part of Google Ads, it offers valuable insights straight from Google. While it's mainly for advertisers, it's great for organic keyword research too. Key features include:

  • Search Volume Data: Shows average monthly searches for keywords
  • Keyword Ideas: Offers suggestions based on your initial keyword.
  • Competition Level: Indicates how competitive a keyword is in ads, which can also hint at organic difficulty.
  • Forecasts: Predicts potential performance and trends for keywords.

2. Ubersuggest

Created by Neil Patel, Ubersuggest is a comprehensive free tool that's easy to use and provides detailed keyword information, including:

  • Search Volume: Reveals keyword popularity.
  • SEO Difficulty: Assesses how hard it is to rank for certain terms.
  • Content Ideas: Finds popular content related to your keywords.
  • Backlink Data: Looks at the backlink profile of top pages.

3. KeywordTool.io

KeywordTool.io is a great alternative to Google Keyword Planner. It generates hundreds of suggestions based on Google Autocomplete data, featuring:

  • Keyword Suggestions: Offers a vast array of long-tail keywords.
  • Search Volume Estimates: Provides approximate popularity of keywords.
  • Multiple Platforms: Supplies data for Google, YouTube, Bing, Amazon, and more.
  • Language and Location Support: Customizes suggestions based on languages and regions.

4. Answer the Public

Answer the Public presents search queries in a unique way, showing them as questions, prepositions, and comparisons. It's particularly useful for:

  • Content Ideas: Reveals what questions people are asking.
  • Long-Tail Keywords: Identifies specific phrases that can attract targeted traffic.
  • Visual Data: Displays keyword clusters in an easy-to-understand format.

5. SEMrush Keyword Magic Tool

Although SEMrush is known for its premium features, its Keyword Magic Tool offers a limited free version. This robust tool provides:

  • Extensive Keyword Database: Boasts over 20 billion keywords.
  • Advanced Filtering Options: Filters by search volume, difficulty, and more.
  • Competitive Analysis: Gives insights into competitors’ keyword strategies.
  • Keyword Grouping: Organizes keywords into thematic groups.

6. Ahrefs Keyword Explorer

Ahrefs, another premium tool, offers limited free access to its Keyword Explorer, which is still very powerful:

  • Keyword Difficulty Score: Measures competition level.
  • Click Metrics: Shows click potential for keywords.
  • SERP Analysis: Examines top-ranking pages for any keyword.
  • Related Keywords: Offers alternative keyword suggestions.

7. Google Search Console

Google Search Console is important for any website owner. Though not a traditional keyword research tool, it provides invaluable data on::

  • Performance Report: Lists keywords your site already ranks for.
  • Click-Through Rates (CTR): Shows which keywords drive traffic.
  • Impressions and Positioning: Indicates how often your pages appear in search results and their average positions.
  • URL Inspection: Helps identify and fix SEO issues on your site.

8. Moz Keyword Explorer

Moz Keyword Explorer  offers a generous free tier with insightful keyword data. Key features include:

  • Keyword Difficulty Score: Assesses competitiveness.
  • Priority Score: Combines metrics to suggest the best opportunities.
  • Organic CTR: Estimates click-through rates for keywords.
  • SERP Analysis: Provides a detailed view of search engine results pages.

9. KWFinder

KWFinder by Mangools is known for its easy-to-use interface and effective keyword analysis. Its free version includes:

  • Search Volume: Accurate monthly search volumes.
  • Keyword Difficulty: Evaluates competitiveness.
  • Keyword Suggestions: Offers related keywords and autocomplete suggestions.
  • SERP Analysis: Gives insights into top-ranking pages.

10. Keyword Tool by Backlinko

Developed by SEO expert Brian Dean, Keyword Tool by Backlinko offers a straightforward way to generate keyword ideas. Key features include:

  • Keyword Suggestions: Extensive list from various sources.
  • Search Volume: Estimates for each keyword.
  • Competitive Analysis: Provides basic insights into ranking difficulty.
  • Content Ideas: Offers inspiration for blog posts and other content.


In 2024, effective keyword research is still vital for successful SEO. Using the right tools can significantly enhance your digital marketing efforts.

The ten tools highlighted in this blog—Google Keyword Planner, Ubersuggest, KeywordTool.io, Answer the Public, SEMrush Keyword Magic Tool, Ahrefs Keyword Explorer, Google Search Console, Moz Keyword Explorer, KWFinder, and Keyword Tool by Backlinko—offer robust features to help you find, evaluate, and use the best keywords for your strategy.

By taking advantage of these free tools, you can gain a competitive edge, improve your search rankings, and attract more targeted traffic to your site. Remember, effective SEO requires continuous learning and adaptation, so keep refining your keyword research techniques to stay ahead in the dynamic digital landscape.

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